Top 5 Hasbro Games in Kenya Q1 2022: Unified Platform Performance

In Q1 2022, the top five Hasbro games in Kenya showed varied performance across key metrics such as downloads, revenue, and active users. Here's a closer look at each game's performance:

PJ Masks™: Moonlight Heroes saw a steady number of weekly downloads, beginning with approximately 1.4K downloads and peaking at 1.8K by the end of March. Revenue was minimal, with the highest weekly earnings being just $21 in the first week of January. Active users fluctuated, starting at around 4.2K and ending the quarter at nearly 4.8K.

PJ Masks™: Hero Academy experienced a decline in weekly downloads from 2.4K at the start of January to just over 1K by the end of March. The game’s weekly revenue was relatively low, with a maximum of $36 in the first week. Active users began at 3.7K and saw a downward trend, closing the quarter at about 2K.

Power Rangers: Legacy Wars had a notable increase in weekly downloads, starting from 287 and reaching over 1K by mid-March. Revenue remained modest with weekly earnings peaking at $10. Active users grew from roughly 1.6K to 2.1K over the quarter.

Scrabble® GO - New Word Game maintained consistent weekly downloads, starting at 516 and peaking at 617 by the end of March. Revenue fluctuated, achieving a high of $76 in mid-January. Active users remained relatively stable, averaging around 4.5K throughout the quarter.

Ricky Zoom™ saw a moderate number of weekly downloads, beginning at 269 and rising to 373 by early March. Active users increased slightly from 353 to around 401 by the end of the quarter. No revenue data was reported for this game.

These insights are based on data from Sensor Tower, where more detailed analysis and information are available.